Unique Plant Boutique Rebrand
ABOUT
The current brand fits in as a specialty plant store with strong roots in the community. Post-rebrand, the brand should focus not only on its creative boutique identity, but also on its community events, sustainable practices, and showcasing these through digital platforms to help build trust with consumers.
GOALS & ASSUMPTIONS
By updating the branding represented throughout the assumption is that it will expand awareness and trust about the brand, strengthen its competitive position, and grow the community’s involvement.
The goal is to uplift visual identity, make the digital presence more efficient and trustworthy, and include more branding throughout the store.
